Branding- How to Build, Grow, and Channel Your Brand
by Georges Bassous | Business
4 Lessons 58:46
1. Intro
1:10
2. Customer Lifetime Value and Segmentation Strategy
18:03
- 3. Product:Service Value Proposition & Positioning
9:31
- 4. Online & Physical Marketing Strategies, Channels, and Monitoring Best Practices
30:02
About the course
This course will focus on the different aspects of product/service branding, the marketing channels available, and the best practices for measuring/monitoring the brand’s presence across the target market.
Instructor
Hi there! I’m Georges and I am a recent MBA graduate from Columbia University.
I’m currently working in the financial technology space in New York City and have extensive experience in strategy consulting, primarily at PwC and Booz Allen. I’ve also co-founded a co-working space in the Middle-East. I love coaching students and am true believer of adopting a growth mindset through radical transparency.
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