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Preview the Course
1h 2m

Starting and Scaling a Business

by Georges Bassous | Business FREE

5 Lessons 1:02:53
  1. 1. Your Idea and Business Model 12:36
  2. 2. Your Customer and Target Market 10:14
  3. 3. Your Industry and Product 15:50
  4. 4. Your Brand and Financial Plan 19:24
  5. 5. Your Team and Venture Launch 4:49


1h 2m



NGSS Standards



About the course

If you want to launch a new business, where do you even start? Understanding the different aspects of scaling a start-up not only prepares you to become a better entrepreneur, but it also enhances your ability to identity and solve problems. This course focuses on the evaluation, development, and potential launch of a new venture using case studies and best practices.


  • Business
  • Entrepreneurship
  • Growth
  • Scaling
  • Self Improvement


Hi there! I’m Georges and I am a recent MBA graduate from Columbia University.
I’m currently working in the financial technology space in New York City and have extensive experience in strategy consulting, primarily at PwC and Booz Allen. I’ve also co-founded a co-working space in the Middle-East. I love coaching students and am true believer of adopting a growth mindset through radical transparency.

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