About the course

There are two main reasons for why startups fail: Great product and no market potential OR great market potential but poor product. In this course we're going to discuss the best practices for avoiding these pitfalls and developing a product / service that fill a need in the market.

Tags:

Business
Entrepreneur
Market
Marketing
Product
Startups

Instructor

Georges Bassous

Fin-Tech Strategy Consultant

Hi there! I’m Georges and I am a recent MBA graduate from Columbia University.
I’m currently working in the financial technology space in New York City and have extensive experience in strategy consulting, primarily at PwC and Booz Allen. I’ve also co-founded a co-working space in the Middle-East. I love coaching students and am true believer of adopting a growth mindset through radical transparency.

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